Chikafu chinodiwa pakufora nekurwa, asi masoja anofanira kunwei?Sezvo mauto eAmerica akasvika muEurope muna 1942, mhinduro kumubvunzo uyu yave iri pachena: inwa Coca Cola mubhodhoro iro munhu wose anoziva nezvayo, uye iyo concave uye convex.
Zvinonzi muHondo Yenyika II, mauto eUS akanwa mabhodhoro eCoca Cola anosvika mabhiriyoni mashanu.Kambani yeCoca Cola Beverage Company yakavimbisa kutakura Coca Cola kuenda kunzvimbo dzakasiyana siyana dzakarwiwa hondo uye kugadzirisa mutengo wemasendi mashanu pabhodhoro rimwe chete.Mauto eAmerica anoratidzwa mumapepa ehondo akanga achinyemwerera, akagadzirira kuenda, akabata mabhodhoro eCoke, uye achigovera Coke nevana vachangosunungurwa vokuItaly.Munguva iyi, vatori vemifananidzo vakatumira mapikicha mushure memumwe kuti vatore nguva apo varwi, avo vakanga vasangana nehondo dzakawanda, vakanwa coke pavakapinda muRhine. Hondo Yenyika Yechipiri yakazarura musika wepasi rose weCoca Cola.Muna 1886, muAtlanta, Georgia, John Pemberton, aimbova Confederate mauto colonel, morphine muropa uye wemishonga, akagadzira Coca Cola.Nhasi, kuwedzera kune yepamutemo Cuba neNorth Korea nyowani, ichi chinwiwa chinotengeswa kune dzimwe nyika pasirese.Muna 1985, Coca Cola yakananga kuMilky Way: yakakwira muchadenga Challenger yekunwira mucabin.Kunyange zvazvo unogona kutenga Coca Cola mumabhodhoro akasiyana-siyana nemichina yekutengesa yezvakasiyana-siyana nhasi, mufananidzo unofananidzira weiyi inozivikanwa pasi rose uye. isingaenzaniswi carbonated drink inoramba isina kuchinja.Iyo concave uye convex Coca Cola arc bhodhoro inofananidzwa neyakajeka yekambani 19th century fancy font trademark.Mamirioni avanhu akati Coca Cola yebhodhoro ndiyo yakanakisa kunwa.Kunyangwe paine hwaro hwesainzi kana kwete, veruzhinji vanoziva zvavanoda: kutaridzika kwebhodhoro rakakombama uye kunzwa kwekuzora.
Maererano neakakurumbira French American industrial designer Raymond Loewy, "Mabhodhoro eCoca Cola inyanzvi mune zvose zvakashandiswa sainzi uye dhizaini inoshanda. Muchidimbu, ndinofunga mabhodhoro eCoca Cola anogona kutorwa semabasa ekutanga. Magadzirirwo ebhodhoro ane musoro, kuchengetedza zvinhu uye inonakidza kutarisa. Ndiyo yakanyanya kukwana" fluid packaging "parizvino, inokwana kuve pakati pezvinyorwa zvekare munhoroondo yekugadzira kurongedza."Loy anofarira kutaura kuti "kutengesa ndicho chinangwa chekugadzira" uye "kwandiri, iyo yakanakisa curve ndiyo yekumusoro yekutengesa curve" - nepo Coke bhodhoro rine curve yakanaka.Sedhizaini inozivikanwa nevanhu vese pasi pano, inozivikanwa seCoca Cola.
Sezvineiwo, Coca Cola anga achitengesa sirapi inotapira ine cocaine iyo yakanyorera iyo yakasarudzika patent kwemakore makumi maviri nemashanu.Zvisinei, kubva muna 1903, mushure mekubviswa kwecocaine, "cold drink counter" iri pamusoro pebhawa remutengesi yakavhenganiswa sirapu nesoda uye yakazviputira kuti zvitengeswe.Panguva iyoyo, kambani yechinwiwa cheCoca Cola yakanga isati yagadzira yayo "fluid packaging".Munguva yeHondo Yenyika I, apo mauto eUnited States akaenda kuEurope muna 1917, zvinwiwa zvenhema zvakanga zviri kwose kwose, kusanganisira Cheracola, Dixie Cola, Cocanola, nezvimwewo. Muna 1915, Harold Hirsch, gweta reCoca Cola Company, akaronga makwikwi ekugadzira kuti awane mhando yebhodhoro yakakodzera.Akakoka makambani masere ekurongedza kuti atore chikamu mumakwikwi, uye akakumbira vatori vechikamu kuti vagadzire "yakadaro bhodhoro chimiro: munhu ari murima anogona kuzviziva nekubata neruoko rwake; uye inoyevedza kwazvo, kunyangwe ikatsemuka, vanhu. unogona kuziva kuti ibhodhoro reCoke nekungotarisa."
Akahwina aive Lute Glass Company iri muTerre Haute, Indiana, ine basa rekuhwina rakagadzirwa naEarl R. Dean.Kurudziro yake yekugadzira inobva mumifananidzo yecocoo pod zvirimwa zvaakawana paaiongorora encyclopedia.Chokwadi chakaratidza kuti bhodhoro reCoke rakagadzirwa naDean rakanyanyisa uye rakatenderedza kupfuura vasikana vanoita zvechikara Mae West naLouise Brooks, uye diki diki rakapfava: richawira pamutsetse wegungano wefekitori yemabhodhoro.Mushure meiyo slender version muna 1916, bhodhoro rakakomberedzwa rakave rakajairwa Coca Cola bhodhoro makore mana gare gare.Pakazosvika 1928, kutengeswa kwemabhodhoro kwakapfuura kwemakaunda ezvinwiwa.Yaiva bhodhoro iri rakaita searc rakaenda kunhandare yehondo muna 1941 ndokukunda pasi rose.Muna 1957, bhodhoro recola arc rakaunza shanduko huru chete munhoroondo yezana ramakore.Panguva iyoyo, Raymond Loy nemukuru wake wevashandi, John Ebstein, vakatsiva iyo logo yakamisikidzwa pabhodhoro reCoca Cola nemavara machena anopenya.Kunyangwe iyo trademark ichichengeta yakasarudzika dhizaini yaFrank Mason Robinson muna 1886, izvi zvinoita kuti dhizaini yemuviri webhodhoro ienderane nenguva.Robinson aive muchengeti wemabhuku waColonel Panberton.Akanaka pakunyora Chirungu mu "Spencer" font, inova yakajairwa font yeAmerican bhizinesi kutaurirana.Yakagadzirwa naPlatt Rogers Spencer muna 1840, uye tapureta yakabuda makore 25 gare gare.Zita reCoca Cola rakagadzirwawo naRobinson.Kufemerwa kwake kwakabva pashizha rekoca uye muchero wecola wakashandiswa naPanberton kubvisa caffeine uye kugadzira zvinwiwa "zvinokosha zvekurapa" zvine patent.
Mufananidzo uri pamusoro ndewenhoroondo yebhodhoro iri rekare kubva kuCoca Cola.Mamwe mabhuku enhoroondo yekugadzirwa kwemaindasitiri (zvichida ekare mavhezheni) ane zvimwe zvikanganiso zvidiki (kana kusajeka), zvinoti, ivo vanoti rekirasi bhodhoro regirazi kana Coca Cola logo iRaymond Loewy dhizaini.Muchokwadi, iyi sumo haina kunyatsojeka.Mucherechedzo weCoca Cola (kusanganisira zita rekuti Coca Cola) wakagadzirwa naFrank Mason Robinson muna 1885. John Pemberton aive muchengeti wemabhuku (John Pemberton ndiye akatanga kugadzira soda yeCoca Cola).Frank Mason Robinson akashandisa Spenserian, iyo inonyanya kufarirwa font pakati pevachengeti vemabhuku panguva iyoyo.Gare gare, akapinda muCoca Cola semunyori uye mukuru wezvemari, ane basa rekutanga kushambadzira.(Ona Wikipedia kuti uwane ruzivo)
The Coca Cola classic glass bottle (contour bottle) yakagadzirwa naEarl R. Dean muna 1915. Panguva iyoyo, Coca Cola yaitsvaga bhodhoro raikwanisa kusiyanisa mamwe mabhodhoro ekunwa, uye raigona kuzivikanwa pasinei nezuva kana usiku, kunyange kana. rakanga ravhunika.Vakaita makwikwi nokuda kwechinangwa ichi, nekubatanidzwa kweRoot Glass (Earl R. Dean akanga ari mugadziri webhodhoro uye mold manager weRoot), Pakutanga, vaida kushandisa zvinhu zviviri zvechinwiwa ichi, cocoa leaf uye cola bhinzi, asi vakanga vasingazivi kuti vakanga vakamira sei.Vakabva vaona mufananidzo wecocoa bean pods muEncyclopedia Britannica muraibhurari uye vakagadzira bhodhoro iri remhando yepamusoro richibva pariri.
Panguva iyoyo, muchina wavo wekugadzira mold waida kugadzirwa nekukasika, saka Earl R. Dean akadhirowa mufananidzo ndokugadzira mold mukati memaawa 24, uye kuyedza kwakagadzira imwe muchina usati wavharwa.Yakasarudzwa muna 1916 ikapinda mumusika gore iroro, ikava bhodhoro reCoca Cola Company muna 1920.
Rutivi rworuboshwe zvakare ndiyo yepakutanga prototype yeRot, asi haina kuiswa mukugadzirwa, nekuti haina kugadzikana pabhandi rekutakura, uye rutivi rwekurudyi ikirasi yegirazi bhodhoro.
Wikipedia yakataura kuti nyaya iyi inozivikanwa nevamwe vanhu, asi vanhu vazhinji vanofunga kuti haina kuvimbika.Asi dhizaini yebhodhoro inobva Root Glass, iyo inounzwa munhoroondo yeCoca Cola.Lowe paakanga ari muuto reFrance kusvikira adzokera kuUnited States muna 1919. Gare gare, akapa mabasa ekugadzira Coca Cola, kusanganisira kugadzira bhodhoro, uye akagadzira keni yekutanga yemumagaba yeCoca Cola muna 1960. Muna 1955, Lowe akagadziridza zvakare Coca Cola girazi bhodhoro.Sezvinoonekwa kubva pamufananidzo wepamusoro, iyo embossing pabhodhoro yakabviswa uye iyo chena font yakatsiviwa.
Coca Cola ine mabhodhoro munyika dzakasiyana uye matunhu.Coca Cola Kambani ine zvigadzirwa zvakawanda, uye ine zvidiki zvigadziriso zvakasiyana, mamaki nemabhodhoro munyika dzakasiyana.Kunewo vaunganidzi vakawanda.Iyo Coca Cola logo yakagadziridzwa muna 2007.
Mufananidzo uri pamusoro unoratidza bhodhoro repurasitiki uye girazi bhodhoro reCoca Cola classic.Iyo Coca Cola plastiki bhodhoro (PET) yakagadziridzwa chete gore rapfuura, uye yakatangwa gore rino kutsiva mabhodhoro epurasitiki emhando dzese dzeCoca Cola.Iyo ine 5% zvishoma zvinhu pane yekutanga bhodhoro repurasitiki, iri nyore kubata nekuvhura.Mabhodhoro epurasitiki eCoca Cola akafanana nemabhodhoro egirazi, nekuti vanhu vachiri kuda mabhodhoro egirazi.
Nguva yekutumira: Oct-26-2022Zvimwe Blog
